"Being an entrepreneur is in your blood. You either are or you aren’t."

Top Doctors was created in 2012 by Alberto E. Porciani, CEO of Top Doctors, and Lorena Bassas, general manager for Spain. They saw that the Internet had changed the doctor-patient relationship: patients come to appointments confused by the glut of unreliable information available online and doctors need to manage their online presence and professional image, meaning they need to be cultivate their online reputation. This is what led Porciani and Bassas to set up Top Doctors, an online platform where patients can request an appointment with top medical specialists and professionals can offer first-hand information for patients.

Top Doctors is currently one of the leading digital platforms for locating top-notch centers and physicians and has more than 50,000 doctors.

Why did you want to be an entrepreneur?

Top Doctors isn't the first company I've created. Being an entrepreneur is in your blood. You either are or you aren’t, and I am. When I detect something that is lacking or could be improved and I realize there are unmet needs and business opportunities… the gears in my head start to turn.

What is the most important strategic decision you’ve made so far?

Our most important decision so far has been to go digital, to create Top Doctors. Choosing to transform an extremely traditional, American model into a current, innovative, online platform that has consolidated its place on the Spanish private healthcare scene. The next innovation challenge is to export the model and supplement the platform with all sorts of digital medical services, like telemedicine or medical records, all over the world.

What is the best advice you’ve ever been given?

To have a clear goal and stick to it. You might need to change paths or gears, but you have to know where you want to go if you’re going to get there.

And now what? What milestones do you want to achieve in the short term?

Our goal is to consolidate our place as the benchmark medical chart in the western world by 2020 and to be the global leader in managing thedoctor-patient relationship online. In other words, to be the brand patients trust and to give them access to the best specialists in the world through Top Doctors.